Dive deeper no Google Discover: o que muda para publishers e SEO
O Google testa o botão Dive deeper no Discover, que abre um resumo de IA em vez do artigo. Veja os riscos, os ganhos e o que fazer agora.
// What I do
Be the brand your customers find first
SEO consultant, 12 years of experience, helping businesses rank on Google and in AI.
- 300+
- Websites delivered
- 12+
- Years of experience
- 3
- Integrated disciplines
What would you like to do?
Book a meeting// Who I am
Ricardo Tatagiba
Freelance consultant with 12+ years of experience, working with businesses that want to grow on Google — and now in AI answers too — without relying solely on paid ads.
I combine technical SEO with full-stack development and automation, which means I don't just diagnose the problem: I build the solution. No middlemen, no generic reports — every project gets direct attention and a strategy built for your business.
- 12+
- Years of experience
- 300+
- Websites delivered
- 100%
- Direct with me, no middlemen
- 3
- Integrated disciplines: website, SEO, AI
// Frequently asked questions
SEO consulting, in detail
What is SEO consulting?
SEO consulting is the service of analyzing, planning, and implementing everything that makes a website rank better on Google and, increasingly, appear in answers from tools like ChatGPT and Gemini. It covers the technical side (speed, indexing, structure), content (what to write and how), and authority (who talks about your business online).
And it's not just about today's Google: more people are asking AI before ever opening a website, and those answers only cite businesses that already have authority and structured content online. Investing in SEO now means making sure AI finds and cites your business — not the competitor next door.
What does an SEO consultant do?
Audits the site for technical errors that block Google from crawling it, defines a content structure around the questions your customers actually ask, and tracks competitors to see where they are gaining ground.
Also measures results with real data — organic traffic, rankings, clicks — instead of generic reports that say nothing about the business. In the end, it delivers concrete actions: what to change on the site, what content to publish, which technical issue to fix first.
Freelance consultant or SEO agency?
Why a consultant
An agency usually spreads your account across several junior analysts, managed by an account manager who never touches the code or the content directly.
With a freelance consultant working solo, it's the same person who analyzes the problem, writes the content, and implements the technical fix — without going through three layers of communication before a change happens.
Advantages over an agency
Lower cost, because you're not paying for the office structure, sales team, and account managers an agency has to build into its price.
Direct communication — you always talk to the person doing the work, never a middleman relaying the message. And flexibility: priorities shift in a conversation, no scheduled meeting or scope approval needed.
// Latest articles
Recent articles
Practical content about SEO, digital marketing, and online visibility.
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// Next step
Ready to take the next step?
Let's talk about your business and how I can help with your website, automation, AI, or SEO.
Get in touch